This was a project I was assigned during the interview process at Levi's. I was given about two weeks to do it. It wasn't until I got the job that I realized that my view of Levi's brand was several years behind theirs.
Which makes sense I guess, because when I presented this project in late 2015, the Levi's Design Team was already working on the late 2017 seasons. If I'm being generous, I'd put the visual direction displayed here as a solid 2012 season. But hey I got the job and adjusted quickly once I got inside. Hopefully soon I'll post those projects with that informed insiders brand perspective.