CREATIVE DIRECTION / INDUSTRIAL DESIGN / MENSWEAR DESIGN
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SAM Junctional Tourniquet

*WINNER OF A CORE77 2014 DESIGN AWARD*
(Professional Soft-Goods Category)
 

NOTES from the jury: 

Good process, excellent synthesis of existing (low-tech) technologies into a new product.

As a product the SAM is utilitarian, no nonsense, inexpensive, easy to understand and incredibly fit-for-purpose.

The attention to detail take it beyond a strap with an inflatable bladder….. The designers understood their brief, fulfilled it and importantly knew when to stop.

This project starts with a very real problem and an inadequate existing solution. The resulting product appears simple to use, designed explicitly for effectiveness and ease of use, and seems robust and well matched to the intended environment of use.

PROJECT:
On a chaotic battleground, a medic locates a wounded soldier, his pants soaked with blood. There’s a firefight in progress. The medic knows there could be less than 90 seconds to staunch hemorrhaging before the soldier dies. This hypothetical situation is exactly what the SAM Junctional Tourniquet is designed to deal with, in the real world.